@media (max-width:767px){.flo-block--6302{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--6302{margin-top:0rem;margin-bottom:-6.25rem}}

.flo-header--555 .flo-header__menu > div > ul > li > a{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:1rem;letter-spacing:0.1em;word-spacing:0em;line-height:1em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-header--555 .flo-header__menu > div > ul > li > a{font-size:1rem}}.flo-header--555 .flo-header__menu > div > ul > li.current-menu-item > a, .flo-header--555 .flo-header__menu > div > ul > li.current-menu-parent > a{}.flo-header--555 .flo-header__menu .sub-menu a{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:1rem;letter-spacing:0.1em;word-spacing:0em;line-height:1em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-header--555 .flo-header__menu .sub-menu a{font-size:1rem}}.flo-header--555 .flo-header__menu .sub-menu li.current-menu-item a, .flo-header--555 .flo-header__menu .sub-menu li.current-menu-parent a{}.flo-header--555.flo-header--type-c .flo-header__menu ul.menu > li, .flo-header--555.flo-header--type-e .flo-header__menu ul.menu > li{margin-left:6.25rem}.flo-header--555.flo-header--type-d .flo-header__menu ul.menu > li, .flo-header--555.flo-header--type-f .flo-header__menu ul.menu > li{margin-right:6.25rem}header:not(.is-sticky) .flo-header--555{color:#131313;border-color:rgba(19,19,19,0.1);padding-top:1.875rem;padding-bottom:1.875rem}header:not(.is-sticky) .flo-header--555 .flo-header--type-a .flo-header__menu ul.menu li, header:not(.is-sticky) .flo-header--555 .flo-header--type-b .flo-header__menu ul.menu li, header:not(.is-sticky) .flo-header--555 .flo-header--type-g .flo-header__menu ul.menu li, header:not(.is-sticky) .flo-header--555 .flo-header--type-h .flo-header__menu ul.menu li{border-color:rgba(19,19,19,0.1)}header:not(.is-sticky) .flo-header--555{background-color:#ffffff}header:not(.is-sticky) .flo-header--555 .flo-header__menu > ul > li > a{color:#131313}.flo-header--sticky .is-sticky .flo-header--555{background:rgba(254,254,254,1);color:#131313!important;border-color:rgba(19,19,19,0.1)}

@media (min-width:768px) and (max-width:1024px){.flo-header--555 .flo-header__logo{max-width:12.5rem}}@media (min-width:1025px){.flo-header--555 .flo-header__logo{max-width:9.375rem}}

@media (max-width:767px){.flo-block--9621{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--9621{margin-top:0rem;margin-bottom:0rem}}

.flo-block-item-title--564 .flo-block-item-title__featured-image--bgi{object-position:}.flo-block-item-title--564 .flo-block-item-title__date{font-family:Nunito Regular;font-size:0.8125rem;letter-spacing:0.1em;word-spacing:0em;line-height:1.39em;text-transform:none;font-weight:normal}.flo-block-item-title--564 .flo-block-item-title__category{font-family:Nunito Regular;font-size:0.8125rem;letter-spacing:0.1em;word-spacing:0em;line-height:1.39em;text-transform:none;font-weight:normal}.flo-block-item-title--564 .flo-block-item-title__title, h1.product_title{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:2.375rem;letter-spacing:0em;word-spacing:0em;line-height:1.07em;text-transform:none;font-weight:normal}.flo-block-item-title--564 .flo-block-item-title__excerpt{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:1.0625rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-title--564 .flo-block-item-title__excerpt{font-size:1rem;line-height:1.625em}}.flo-block-item-title--564 .flo-block-item-title__decorative-letter{font-family:Pinyon Script Regular;font-size:5rem;letter-spacing:0em;word-spacing:0em;line-height:1.75em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-title--564 .flo-block-item-title__decorative-letter{font-size:2.8125rem}}.flo-block-item-title--564 .flo-block-item-title__decorative-letter{font-size:12.5rem}.flo-block-item-title--564{color:#fefefe;border-color:#fefefe}

April 3, 2016 / Brand FCC Project

LUSH | Advertising Project

A group project for an advertising class.

@media (max-width:767px){.flo-block--5796{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--5796{margin-top:0rem;margin-bottom:0rem}}

.flo-block-item-content--673{color:#131313}.flo-block-item-content--673 .flo-block-item-content__decorative-letter{font-family:Pinyon Script Regular;font-size:3.75rem;letter-spacing:0em;word-spacing:0em;line-height:1.5em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-content--673 .flo-block-item-content__decorative-letter{font-size:2.5rem}}.flo-block-item-content--673 .flo-block-item-content__decorative-letter{color:#fefefe;font-size:20rem}@media (min-width:768px){.flo-block-item-content--673 .flo-block-item-content__content-area{width:61.875rem;padding-top:0}}

This LUSH campaign was a collaborative group project between myself, Maddy Yost, Amy Hayduke, and Aaron Messick. Our concept was to incorporate actual ingredients used in the product in the advertisement, since Lush is an all-natural company. We used bright colors while keeping the advertisement crisp and clean, to reflect the results of using the product. Overall this project was a ton of fun and I’m super happy with how it turned out!

@media (max-width:767px){.flo-block--4291{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--4291{margin-top:0rem;margin-bottom:0rem}}

.flo-block-comments--34{color:#131313;border-color:#131313}.flo-block-comments--34 .flo-block-comments__title{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:1.0625rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__title{font-size:1rem;line-height:1.625em}}.flo-block-comments--34 .flo-block-comments__comment-author{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__comment-author{font-size:0.75rem;line-height:1.9em}}.flo-block-comments--34 .flo-block-comments__comment-date{font-family:Nunito Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__comment-date{font-size:0.6875rem;line-height:2.2em}}.flo-block-comments--34 .flo-block-comments__comment-text{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:1.0625rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__comment-text{font-size:1rem;line-height:1.625em}}.flo-block-comments--34 .flo-block-comments__comment-reply{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__comment-reply{font-size:0.75rem;line-height:1.9em}}.flo-block-comments--34 .comment .comment{background-color:#ffffff;color:#131313}.flo-block-comments--34 .flo-block-comments__form-title{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:1.0625rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__form-title{font-size:1rem;line-height:1.625em}}.flo-block-comments--34 .flo-block-comments__form-label{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__form-label{font-size:0.75rem;line-height:1.9em}}.flo-block-comments--34 .flo-block-comments__form-field{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:1.0625rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .flo-block-comments__form-field{font-size:1rem;line-height:1.625em}}.flo-block-comments--34 .submit{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--34 .submit{font-size:0.75rem;line-height:1.9em}}.flo-block-comments--34 .comment-respond{border-top:1px solid rgba(19,19,19,0.1)}.flo-block-comments--34 .submit{color:#fefefe;background-color:#212121}

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.flo-footer--303 .flo-footer-area-1-type-c__field{font-family:Nunito Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--303 .flo-footer-area-1-type-c__field{font-size:0.6875rem;line-height:2.2em}}.flo-footer--303 .flo-footer-area-1-type-c__link-list-title{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--303 .flo-footer-area-1-type-c__link-list-title{font-size:0.75rem;line-height:1.9em}}.flo-footer--303 .flo-footer-area-1-type-c__link-list-link{font-family:Nunito Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--303 .flo-footer-area-1-type-c__link-list-link{font-size:0.6875rem;line-height:2.2em}}.flo-footer--303 .flo-footer-area-1-type-c__link{font-family:Nunito Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--303 .flo-footer-area-1-type-c__link{font-size:0.6875rem;line-height:2.2em}}.flo-footer--303 .flo-footer-area-1-type-c{color:#131313;background-color:#fefefe;border-color:rgba(19,19,19,0.1)}

.flo-footer--303 .flo-footer-area-2-type-a__feed-label{font-family:Nunito Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--303 .flo-footer-area-2-type-a__feed-label{font-size:0.6875rem;line-height:2.2em}}.flo-footer--303 .flo-footer-area-2-type-a{color:#131313;background-color:#fefefe}.flo-footer--303 .flo-footer-area-2-type-a__feed-label{color:#131313;background-color:#fefefe}

.flo-footer--303 .flo-footer-copyrights-area-type-b__copyright-notice{font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--303 .flo-footer-copyrights-area-type-b__copyright-notice{font-size:0.75rem;line-height:1.9em}}.flo-footer--303 .flo-footer-copyrights-area-type-b{color:#131313;background-color:#fefefe}

April 3, 2016 / Brand FCC Project

LUSH | Advertising Project

LET'S GET SOCIAL