April 16, 2016 / Brand FCC Madley Creatives Project
Jack Daniel's | Advertising Project
A group project created for an advertising class.
This Jack Daniel’s campaign was a collaborative project between myself, Maddy Yost, Amy Hayduke, and Aaron Messick. We chose to advertise their Cherry Limeade drink, as we thought it would be fun to create a campaign geared more towards women, since Jack Daniel’s is commonly thought of as a “manly” drink. Taking their branding into consideration, we decided to only use the colors red, black, and white. We wanted the advertisements to feel bold, fun, and sexy; just like the consumers who like this drink. A fun and challenging series of shoots that turned out to be quite rewarding!
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